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Which social media channels should your brand be present?

Visually SM

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

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The social media customer service statistics brands need to know in 2022

Sprout Social

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Showcase Your Brand Personality. Because social platforms are typically informal spaces.

Instagram 233
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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Clubhouse is the hottest topic in social media right now. Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. Those early adopters might be outliers at the moment, but they definitely won’t be for long. 6 Ways Brands Can Start Using Clubhouse. Network More Strategically.

Brands 226
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands. Moreover, 70% report that authentic brands give them a “stronger feeling of confidence.”

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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. But first, let’s start with a definition. As a visual content format, Instagram Reels is fantastic for communicating your brand story. What Are Instagram Reels?

Examples 165
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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? And how can your brand get in on it? And how can your brand get in on it? Innocent is yet another millennial cool brand.