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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do.

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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts.

Analytics 204
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.