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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring. CPM) compared to brand awareness campaigns ($0.34

Research 257
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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

The answer is simple — TikTok SEO. Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. Indeed, there’s a saying in SEO: “Content is king.” Start by identifying your niche.

SEO 52
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Integrate trending topics in your marketing campaigns.

Sentiment 142
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Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. For example: Your brand name. Trademarks.

Brands 307
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Having trouble reading this image?

Campaign 140
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10 Benefits of Twitter for Businesses

Harp Interactive

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. Product Launch/Testing Twitter is an excellent tool to test the waters for a new product, seek advise on a product, service, ad campaign or to announce a new product with links to the details.

Twitter 244
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10 Benefits of Twitter for Businesses

Harp Interactive

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. Product Launch/Testing Twitter is an excellent tool to test the waters for a new product, seek advise on a product, service, ad campaign or to announce a new product with links to the details.

Twitter 244