Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. It’s not just about networking anymore. The data is out there.

Analysis 69

Analysis Data Sentiment Metrics 69

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Protect Brand Reputation.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Hootsuite

MARCH 22, 2023

You might be thinking, why include branding advice in an SEO tactic list? And the best way to get buy-in? Make sure your branding speaks to your audience on an emotional level. Build brands!) Or, for those go-getters, you can do your own research by following this red-hot advice on the best times to post on Facebook.

SEO 111

SEO HootSuite Facebook URL 111

Hootsuite

JUNE 29, 2023

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. A little research before you partner with another organization or person is always a good idea. Read more about avoiding brand safety risks here.

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

MAY 24, 2023

Research keywords with accurate search volume data, keyword difficulty scores, and advanced metrics. Sarah G I mainly use Ahrefs for keyword research and monitoring and for this it is an amazing tool and great for both long-tail and general keyword discovery. Jake S I use G2 to collect customer reviews.

Analysis 52

Analysis Types Tools Price 52

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. When it comes to your techstack, it pays to do your research Your techstack is your lifeline.

HootSuite 107

HootSuite Brands Price Collaboration 107

Keyhole.co

DECEMBER 10, 2022

Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders. Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. You can try all their features before you buy them. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Sprout Social

JANUARY 5, 2023

Specifically, a spectrum that spans brand monitoring and marketing insights. . Research with intention. You can then search and research these topics over and over again. So the first question you need to answer is: build them or buy them? Understanding Sprout’s social listening tools.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Webbiquity SMM

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% Twitter: The Single-Greatest Relationship and Branding Tool by Bruce Clay.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 3, 2015

a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Twitter Experiencing Massive Growth: New Research by Social Media Examiner.

Tips 100

Tips Twitter How To Hashtag 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have a research department that produces reports, which come in various flavors. In addition you can buy monthly reports that add quantitative analysis using their analysts.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 20, 2021

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. According to research from the Content Marketing Institute, Twitter ranks as the second-most widely used and second-most effective social network by B2B marketers, behind only LinkedIn.

B2B 222

B2B Social Media Vimeo Brands 222