Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Putting insight into action is where brands truly capture the opportunity to better drive connection. But simply listening isn’t enough.

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Authentication Analysis Sentiment Tumblr 98

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand.

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Reputation Strategy Brands HootSuite 106

Sprout Social

JANUARY 5, 2023

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Strategy #1: Brand health. Pop quiz: how do people feel about your brand? Paying attention to positive and negative sentiments around your brand is crucial. If sentiment skews negative, don’t panic.

Social Media 81

Social Media Sentiment Hashtag Analysis 81