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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257
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How To Measure Share Of Voice On Social Media

Keyhole.co

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. And that’s just the tip of the iceberg.

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52
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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. The social media scene is noisy.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Tools 52
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10 best competitor benchmarking tools in 2019

Unmetric

Competitor benchmarking tools for SEO. Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85