Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? While Google Alerts is a great free tool to monitor the web, it has some limitations that may require people to look for alternatives. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Is the content earning the most engagement aligned with your brand’s message?

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JUNE 15, 2020

Over $126 million in fines have been issued to companies violating GDPR as of January 2020. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior. Brands are responsible for giving consumers a sense of confidence.

Social Media 132

Social Media Privacy Marketing Policies 132

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 95

Press Release Banking Reputation Marketing 95

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Keyhole.co

MAY 19, 2023

No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. Here are six steps that will help your brand recover from a social media crisis. That will help protect your brand image and preserve your corporate reputation.

Social Media 189

Social Media Policies How To Guidelines 189

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. But tracking sentiment is no piece of cake.

Sentiment 97

Sentiment Analysis Tools API 97

Keyhole.co

OCTOBER 31, 2023

Here, tracking and analyzing your past tweets will help you with: Pinpointing areas of improvement Creating a cohesive brand tone and messaging Understand audience evolution Now, the problem is that Twitter shows only the 3,200 most recent tweets on your profile. It prevents these tweets from resurfacing and avoids potential PR issues.

Data 52

Data Twitter How To Reputation 52

Keyhole.co

MARCH 4, 2024

For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals? Brand awareness is often the key differentiator in customer decision-making. You’re bound to run into issues.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

APRIL 20, 2023

They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

MAY 24, 2023

Here are some advantages of why you should invest in competitor analysis for guaranteed brand growth: 1. Identify market gaps Discover gaps in the market that your brand can fill. Be proactive in your business decisions and get your brand grooving to the beat. The backlink and organic keyword reports are my faves.

Analysis 52

Analysis Types Tools Price 52

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

OCTOBER 23, 2018

These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Make sure you use this resource to your advantage.

Twitter 110

Twitter Brands How To Hashtag 110

Keyhole.co

DECEMBER 1, 2020

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. Using hashtags is a win-win situation for both brands and audience. Occasionally, a new trend emerges in the market and creates both opportunities and issues. Pricing starts at $79/month.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Relevancy: the data reviewed should be relevant to the issue at hand. Prioritize brand awareness. Paid social media: your brand’s ads; PR campaigns; influencers’ posts.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

OCTOBER 31, 2022

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. Occasionally, a new trend emerges in the market and creates both opportunities and issues. Making it easy to follow and react to all comments and brand mentions. Price: $99-$249 per month.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

AUGUST 24, 2021

The more relevant it is to your audience, the more it will boost your brand’s credibility, as it could help you position your brand as an industry expert. So, curating content effectively keeps the conversation going and helps your brand stay in the spotlight. Another issue is properly spacing out the content.

Curation 64

Curation Content Collaboration Trends 64

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Relevancy: the data reviewed should be relevant to the issue at hand. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Sprout Social

OCTOBER 31, 2018

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. The big one?

Twitter 97

Twitter Brands Hashtag Industry 97

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275