Remove Books Remove Groups Remove LinkedIn Remove Social CRM
article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

article thumbnail

The Rise of #SocialSelling

Koka Sexton

I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Books like Sales 2.0 The early adopters were laughed at and even discouraged from using social media as a tool for driving sales.

B2B 92
article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. And, you need to start unifying your content strategy across all channels. How can I help you?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I've been asking co-workers for suggestions on books/articles about content strategy. Lots of great resources out there – books, blogs and more. Joining the LinkedIn group now. Perfect timing! I also think #4 is difficult to grasp for some people. Thanks again for the great information. link] Seriously.

article thumbnail

Social Media Training for Sales – Social Selling University Launches

Koka Sexton

Social Selling University’s (SSU) actionable content and interactive learning modules have been developed by expert instructors, including experienced thought leaders, authors and analysts. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 March 17 : Nigel Edelshain, CEO of Sales 2.0.