Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? Of course, this isn’t entirely an either/or scenario. How can I help you?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. Here are some additional ideas… “Before you begin, commit to worrying about social media tools last, not first. Myspace also. tools of social media always change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. How can I help you?

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 23, 2010

Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. I'll have to check my Google numbers, all that good stuff. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. How can I help you?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I’m sure there’s patterns I’ve missed.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. What do you think? How can I help you?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. Did others have this issue as well? 4=wicked smart!

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MAY 20, 2010

USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Harv Ecker's killer book “Secrets of The Millionaire Mind&#.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. Basically, it’s ok to be the Linda Richman of the ‘conversation’ Facebook is neither a face, nor a book. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Absolutely not.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

Does your business recognize the potential of social media marketing but remain uncertain about to how do it? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. If you’re talking to your boss about social media, and she’s thinking social campaigns and apps, and you’re thinking social CRM, you’re not even having the same conversation.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JULY 13, 2010

Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there. How can I help you?

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I wish I could say the same for Google). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

FEBRUARY 9, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. And like Danny Brown noted (@DannyBrown), you've just gotta be that much more selective on who your 'real friends' are. How can I help you?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

[link] RT @leeodden @jaybaer [link] John White >Do you really know where your customers are in social media? You've just set the tone for Social Media 2.0, There's probably a team at Google working on this kind of discovery technology even as we comment. Are you ready to look harder? or Web 2.5, How can I help you?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. Or Microsoft.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. Including this move by Starbucks.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Techipedia: Tamar Weinberg

JUNE 23, 2010

The concept was based off a tangible book that incoming freshmen were given each year so that they can meet their classmates. Still, it puts Facebook ahead of MySpace. That’s what Social CRM systems are trying to solve. BTW, at Brandeis we called it a meet (meat) book. i wish it still existed! It was awful.

Facebook 268

Facebook SEO Policies Groups 268

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). How can I help you?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116