Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

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APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). RT @falkory: #cursomestreseo Long Tail já são 56% das consultas [link] (Via @nick_martini) [link] Freelance Publishing RT @GrafMartin @tunderwood: Does Your Blog Have a Long Tail? How can I help you?

Hitwise 117

Hitwise Content Blogger Consultant 117

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JUNE 3, 2010

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay! I'm hoping Jim Joyce writes a book.

Social Media 156

Social Media Strategy Consultant Social CRM 156

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AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. A Kenyan expression and the title of one of my favorite Anne Lamott books.) And my laptop.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 134

Social Media Consultant Video Strategy 134

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APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J. How can I help you?

Brands 143

Brands Content Social Media Consultant 143

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SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

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APRIL 15, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Content 124

Content Marketing Consultant Social Media 124

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. What do you think? And the PR world is riven with tactical behaviors. How can I help you?

Questions 160

Questions Social Media Consultant Education 160

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SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. What content lessons do you take away from these results? How can I help you?

Social Media 141

Social Media Strategy Social CRM Consultant 141

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MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Cheers, Jay Baer Convince & Convert, Social Media Strategy (in the actual book, my signature looks like I had my kids do it.

Social Media 119

Social Media Strategy Consultant Publishing 119

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AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). link] Dont be a social media buzz-kill « Marketing Alive Blog [.] I’d think so.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

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SEPTEMBER 1, 2010

Do You Have the Guts to Expect Social Media Failure [.] link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. I’m calling my publisher! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 120

Social Media Consultant Social CRM eBook 120

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MAY 19, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

AUGUST 4, 2010

I may use that in my new book. Companies are rushing to set up social media outposts without understanding the expectations that creates among customers. The question you ask about putting away the silos is fortunately a major focus of my book (with Amber Naslund), The Now Revolution. Your point is dead-on. How can I help you?

Social Media 130

Social Media Strategy Comments Course 130

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SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? link] jaybaer Thanks for the comment Jon.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

But have businesses truly responded to the rise of social media? That’s the premise of my new book with Amber Naslund , “The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts & Social Media.&# Social media is just that, social. Isn’t that what social is all about?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

JUNE 23, 2010

The concept was based off a tangible book that incoming freshmen were given each year so that they can meet their classmates. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?) Even social media “purists&# aren’t really that pure.

Facebook 268

Facebook SEO Policies Groups 268

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APRIL 27, 2010

Seriously, wouldn't it be great if they published his flight schedule? Seriously, wouldn't it be great if they published his flight schedule? I could write a whole book around the Randy experience. Lots of social media lessons here. I could write a whole book around the Randy experience. Storytelling.

Social Media 131

Social Media Strategy Airlines Types 131

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SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette. The kismet.

Social Media 126

Social Media Strategy Conference Eventful 126