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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice? Then live it.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. You can catch up with her on Twitter or by email. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Im looking forward to reading more of your posts!

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

The ATT_Wireless_PR Twitter feed went live that afternoon in an attempt to give humorous voice to the frustrations that AT&T users have felt for years. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. Just let me know.

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What Is Your Good Name?

Waxing UnLyrical

After all, who wants to do business with a company that has a “bad&# name? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web.