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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. Read All About It!

ROI 169
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When #measurePR Became A Campfire

Waxing UnLyrical

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146
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25 Major News Sites Ranked By Page Speed

Adam Sherk

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. Both the official announcement and Matt Cutts’ follow-up post emphasize the fact that site speed is just one of 200+ ranking factors and signals like relevance and reputation continue to carry much more weight.

Sites 161
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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Why: Robert Frost come to mind, anyone?

Class 105
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The Value Of A Fire Drill

Waxing UnLyrical

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

Class 179