Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. And my guest bloggers, both frequent and infrequent. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? As a blogger, you need to make some serious strategic calls on where to put your focus because content-making is heavy going. I was on a panel recently at the Aussie Bloggers Conference. Old models are struggling.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. And my guest bloggers, both frequent and infrequent. Of course, I am making some assumptions here. Read All About It! Well, perhaps sometimes those of my dog, Suzy Q.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Why: as I’ve started blogging for grasshoppers , I’ve been realizing how this kind of information is really helpful to new bloggers (like me). Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. And my guest bloggers, both frequent and infrequent. Arik lays it out nicely and neatly for you.

Class 144

Class Creative Commons Postrank Conference 144

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Question: I still don’t understand how much revenue a semi-succesful blogger should expect to make let’s says 6 months in? Question: What is a good way to feature key bloggers at a foodie type event?

Questions 167

Questions WordPress Postrank Blogger 167

Kikolani

JANUARY 26, 2010

Blogging Tips for Serious Bloggers. The presentation included great tips for both beginning to advanced bloggers. For more great tips for serious bloggers, you can also check out the slides from the presentation. 11 Must Dos For The Serious Blogger from Jay Baer. Social Media ROI.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And my guest bloggers, both frequent and infrequent.

List 161

List Class How To Comments 161

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. This is the blogger as task-master part. Let your talented employees be your bloggers – ask for volunteers to start. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., And my guest bloggers, both frequent and infrequent. votes, comments, inbound links) and web analytics data (e.g.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). And my guest bloggers, both frequent and infrequent. by Daniel Sitkin at Metrica’s Measurement Matters. Why: it’s one of the most important questions we can – and need to – ask. Read All About It!

Postrank 119

Postrank Conference Tourism Analytics 119

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122