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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? And my guest bloggers, both frequent and infrequent.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

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When #measurePR Became A Campfire

Waxing UnLyrical

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# And my guest bloggers, both frequent and infrequent. Read All About It! These fine folk did: Jan.

Postrank 193
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Get PR Measurement Off The Island

Waxing UnLyrical

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. And my guest bloggers, both frequent and infrequent. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Read All About It!

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. And my guest bloggers, both frequent and infrequent. Of course, I am making some assumptions here. Read All About It! These fine folk did: Jan.

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Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: as I’ve started blogging for grasshoppers , I’ve been realizing how this kind of information is really helpful to new bloggers (like me). Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm.

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