Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 10, 2010

To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. Just a thought. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

Simon RT @JamieCrager: Email, Blogging, Social Sharing by @jaybaer [link] RT @HowellMarketing: @MarisaCorser @cargillcreative [link] Abbi Siler RT @dscweb: Story of small biz helping customers share experiences thru soc media from @jaybaer Very cool [link] #smallbiz [link] Joel Book RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth?

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MAY 25, 2010

link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Gini Dietrich This is excellent!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# Consequently, I have two recommendations.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. go a long way to help people (and mangers) understand what's expected and how to deliver. Great post!

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. For me, all three of your subtitles seem to fall under this idea. Any thoughts? link] Point to Point, Inc.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JUNE 7, 2010

A Lot of Lessons in Delivering Happiness There are some excellent takeaways in Delivering Happiness , especially around the thin line between success and failure, how to treat business partners and vendors, and ways in which Zappos continues to build a family-like culture among hundreds (perhaps thousands) of employees.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 6, 2010

link] [link] Stephen Beck Tying Together Social Media and Corporate Social Responsibility [link] (RT @jaybaer) [link] Patterson Bach #Corporate #Social #Responsibility is a priority to consumers after #BP’s oil spill. How to incorporate #SM in #CSR: [link] [link] sheriewinston Are companies missing opportunities?

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 11, 2010

Stelzner How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] Cascade Fresh RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Tyler Jorgenson RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] deb v.-eschinger

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 3, 2010

I'm just not sure they know how to. I'm just not sure they know how to. Made an insanely bad call, but is a model for how to handle yourself. Made an insanely bad call, but is a model for how to handle yourself. How can you not know how to care? link] jaybaer I don't think that's it Bob.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? I'm connected with quite a few Indiana bloggers and they are all terrific.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MARCH 25, 2010

Check it out and let us know what you think in the comments, won’t-cha?

Social Media 117

Social Media Strategy Statistics Metrics 117