Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

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Fashion Blogger Eventful Social Media 96

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. When did TBT start? Here’s why. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

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Statistics Social Media Brands Issues 110

Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.

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Blogger BuzzStream Influencer Tools 196

Techipedia: Tamar Weinberg

MARCH 12, 2015

Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Each participating blogger would host a giveaway on their blog, and this always did wonders for us!

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Blogger Influencer Campaign Fashion 100

Kikolani

FEBRUARY 6, 2013

People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Create a Brand. This is a guest post by David Anderson.

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Blogger How To Skills Film 161

Mindjumpers

AUGUST 26, 2011

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Any given brand loves some good exposure, so why not start to consider how to obtain this by implementing brand advocates in your social media strategy?

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Influencer Brands Blogger Fashion 188

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

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Brands Content Fashion Influencer 167

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand. Get clear on your brand values. What are your brand values? They are the things your brand cares about the most. How to find Instagram influencers.

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Influencer Instagram How To Fashion 135

Mindjumpers

JUNE 28, 2010

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Blogger Blogger is Google’s blogging platform and one of the most widely used free blogging services.

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Tumblr WordPress Blogger Domain Name 189

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Less is more.

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Blogger Case Study Marketing How To 60

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

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Social Media Brands Reputation Authentication 243

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN. Leave a Reply Click here to cancel reply.

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Social Media Brands Foursquare Disqus 207

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

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Blogger How To Directory Forums 166

Likeable

SEPTEMBER 4, 2018

Since the launch of IGTV, several brands have eagerly started their own channels, testing their audience’s appetite for long-form video content on the platform. Here are a few ways brands are using the new feature—and what you can learn from them: 1. Takeaway: Don’t be afraid to get a little weird. Warby Parker. Louis Vuitton.

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Brands Fashion Instagram Influencer 57

Mindjumpers

JULY 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? » Can an Unknown Brand Become Word of Mouth? The challenge: to get Dumin famous.

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Brands Disqus YouTube Campaign 208

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? – Relate it to the specific needs of your target audience.

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Organization Tools Brands CSR 245

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 190

Social Media Brands Reputation Authentication 190

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 Trend #1.

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Influencer Trends Brands UGC 75

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Creating brand loyalty. Across the U.S. Put in the time.

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Brands comScore Blogger SEO 118

Ignite Social Media

JULY 24, 2018

A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! He’s an award-winning photographer, recipe blogger and cookbook author of ‘Marbled, Swirled & Layered’. Sharing fashion from Milano Centrale.

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Influencer Travel Fashion Blogger 113

ProBlogger

JUNE 19, 2017

I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers. Links and Resources on 6 Recommended First Income Streams for Bloggers. My Tips for Making Money As a Blogger Through Affiliate Marketing.

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Blogger Adsense eBook Affiliate marketing 55

ProBlogger

SEPTEMBER 19, 2019

The post Six First Income Streams Recommended for Bloggers appeared first on ProBlogger. This can be a sticking point, whether you’re a new blogger or have been blogging for a while. For instance, bloggers writing about spirituality or politics often find advertising doesn’t work so well. 1: Amazon’s Affiliate Program.

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Blogger Adsense Affiliate marketing Affiliate network 32

Sherrilynne Starkie

MARCH 2, 2013

million tweets about the show (and about the fashion!). Top tips for bloggers and brands. One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales.

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Content Film Marketing Loyalty 317

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 163

Social Media Brands Reputation Authentication 163

Pixlee

OCTOBER 18, 2017

Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. Such users are especially effective to brands because of their specific interests and appeal to niche audiences.

Influencer 43

Influencer Brands How To Fashion 43

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Fashion 248

Fashion Aggregator Journal Startup 248

Later

JANUARY 28, 2021

As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. 1: Jayde I. You don’t meet too many model-chefs on a daily basis, but R?ze

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Social Media Collaboration Instagram Influencer 114

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. In this post, you’ll learn about some of the different types of influencers, and how to find the right influencers for your brand. Should you work with a celebrity Instagrammer?

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Types Influencer Brands Fashion 40

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

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Instagram Brands Sports Travel 60

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

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Metrics Influencer Marketing Survey 100

ProBlogger

MAY 30, 2017

Lots of bloggers seem to do everything right, yet they don’t see much success. Here’s how ten top bloggers make their blogs stand out: #1: Include Great Photos, like Caz and Craig from YTravel. Travel is one of those (and others include food, craft and fashion blogging). 7: Use Colour to Boost Your Brand, like Jadah Sellner.

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Blogger How To Avatar Widget 54

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

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Affiliate marketing Affiliate network Marketing Blogger 134

Later

SEPTEMBER 28, 2020

TikTok is growing in popularity with content creators and brands that are looking to grow their audience, increase engagement, and reach millions of people. It’s a fun platform where you can highlight a less curated version of your brand, experiment with video, and drive traffic to your site. What if you can’t dance?

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Fashion Hashtag Authentication Collaboration 60

Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

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Small Business Tips Fashion Groups 85

Convince & Convert

MAY 30, 2013

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content.

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Apparel Fashion UGC Campaign 135