Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. But it struck me. Perhaps we are asking the wrong question. ” or “Is it worth measuring?”

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ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 13, 2012

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Metrics will be the tool by which you evaluate success. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. We’ll discuss two of them today. Download it here.

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Template Templates Social Media Sample 203

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.)

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Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. Increased share of voice?

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 31, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

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Social Media Klout Policies Forums 188

Akamai Marketing

APRIL 30, 2009

Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

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Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). And what feature are these types of tools most missing?

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Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 24, 2011

There was no time for large scale innovation, manufacturing plants at that time had to work with the tools and time frame they were given (sound familiar?) Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I think used to think engagement was a great measurement tool. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). With both tools its important to have 1:1 engagement. Its the difference between a blog post and a newspaper article.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

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Review Company Klout Policies 142

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Surely hosting this American icon over such a venerable holiday is an honor. In these markets, they get more visability from TV , radio, newspapers and even bloggers.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. it wrapped up February 26th. The result?

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Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

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Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 9, 2012

This month’s “Tool Tuesday” is going out on Friday. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. I’m breaking a rule, because I am a wild and crazy rebel. Do I know how to party or what?

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WordPress Class Cost SEO 213

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. For productivity tools in particular, people are increasingly willing to pay for apps. You can add Vlogging to your company’s blog when its appropriate and valuable.

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comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. I use these elements in my ROI tool and find its extremely valuable in helping people see the big picture of social media value. Because social media ROI is really a combination of many different types of valuations.

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ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ). That article sums up what so many have known in their gut, but have been unable to articulate.

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Klout Comparison Influencer Airlines 177