Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# So I figured there are probably a lot of people who have the same question. Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Blogging Tips for Serious Bloggers. You have no editor to tell you what not to post on your blog. The food was improved.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Regardless, thanks for visiting!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics.

Class 134

Class Postrank Tourism Blogroll 134

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. These days however, it can mean a whole lot more.

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Class 144

Class Creative Commons Postrank Conference 144

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Consumption Metrics.

Metrics 153

Metrics Types Postrank Content 153

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. Blogging doesnt have to look like high school.

List 161

List Class How To Comments 161

ProBlogger

APRIL 6, 2011

Let’s face it, how you make money from blogging is in serious flux right now. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile?

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). Why: OK, so I have two posts by Seth in this roundup and, yes, one is from my own blog. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank 119

Postrank Conference Tourism Analytics 119

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI.

Metrics 149

Metrics Analytics Report Google 149