influence Blog Related Topics 
Jeff Esposito
AUGUST 14, 2011
If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? influencers (full disclosure, I received an invite and accepted).
Jeff Esposito
NOVEMBER 30, 2012
The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers?
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Jeff Esposito
SEPTEMBER 27, 2010
Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.
Jeff Esposito
SEPTEMBER 13, 2010
Home About Archives Press Clips Spark Advisors Suggested Reading What is the best blog platform for my wife? Written on September 13, 2010 by Espo in Life , Random As many of you know, I am married, but what you probably don’t know is that the lovely Mrs. Espo is the editor in chief of this blog. I love WP and use it for this blog.
Jeff Esposito
OCTOBER 18, 2013
Influencers: Who influences their product buying decisions? Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. These personas help to influence a customer, in many ways, such as: Why their brand is relevant to customers.
Jeff Esposito
APRIL 29, 2012
Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.
Jeff Esposito
AUGUST 13, 2010
13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Who “owns” social media? Definitely worth a quick read/skim.
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