Buzz Marketing for Technology

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?

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What’s your Social Media diet?

Buzz Marketing for Technology

Weekends are devoted to Blog posts and writing the new book. With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Related posts: Social Search could it be a Google Killer?

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The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

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Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.