Harp Interactive

APRIL 27, 2010

11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

APRIL 6, 2010

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo. We have not tested this tool for accuracy.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy.

Social Media 337

Social Media How To Engineering Strategy 337

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

DECEMBER 8, 2009

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. Bonus tip: infuse your bio with keywords and key phrases…it’s indexed by search engines!

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

AUGUST 3, 2010

Your social media contractor should be able to explain the quantifiable search engine optimization related benefits of social media. Check their credentials and the company’s search engine standing for keywords. How do you leverage search marketing? Does your team include an SEO specialist? Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

AUGUST 26, 2010

In keeping with the online habits of 18-34 year old consumers, the most popular Internet/mobile platforms that marketers are currently using include: Search engines (i.e. Micro-blogging/presence applications (i.e. Google) – 89% using. Social media sites (i.e. Facebook) – 84% using. Twitter) – 72% using. SOURCE Pivot Conference.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

MAY 18, 2010

The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. What’s more, the effectiveness of the leads does not end there.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Facebook is highly indexed by Google and other search engines. Tags: Blog Facebook Add new tag facebook for business. Therefore, your site on Facebook, will be given a lot of SEO weight.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

Facebook is a heavily weighted site (#8) by Google and is given prominence in SERP (search engine page results). Facebook is highly indexed by Google and other search engines. Tags: Blog Facebook Add new tag facebook for business. Therefore, your site on Facebook, will be given a lot of SEO weight.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

DECEMBER 18, 2009

Create special landing pages: You may be spending your media dollars on ads on search engines but if those ads do not navigate the user back to an effective landing page your dollars might be wasted. This enables you to target your communication more effectively for higher conversions.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

MARCH 16, 2011

Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 13, 2010

This blog post assumes you understand basic SEO techniques or will hire professional search marketers to implement (who have done this for themselves). Create a blog if you don’t already have one and add at least one new post a week. Create an XML sitemap and submit it to search engines.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links! is all news!

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

NOVEMBER 2, 2010

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Social Media 345

Social Media How To Press Release Adwords 345