Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. Or, change the topics they write about on their blog.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Social media listening tools collect that data for you so you always have it at your fingertips.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 30, 2023

Plus, with so much data available, you might find it tough to know where to start or where to focus. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Total amount of content: If they have a blog, see how many posts have they published.

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Analysis Sentiment Marketing How To 106

Hootsuite

FEBRUARY 7, 2024

Hashtag analytics are data that provide information about the performance of hashtags on social media. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Clear data. And then learn how you can use Hootsuite to measure results. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Oktopost also allows users to set up a mention limit for each query to control the amount of data the system will collect. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

JANUARY 16, 2024

In this blog, we’ll explore the concept of social listening and explain how you can use it to gain key insights into your competitors. These nuggets can be collected as data to inform future campaigns of your own. With the aid of social media analytics tools , collecting this data is now a breeze. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 8, 2024

This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. This data will enable you to optimize your marketing budget and invest in partnerships with a strong return on investment. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 13, 2024

Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. I started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Share of Voice.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. You’ll get the trend data without running out of any monthly credits. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data. Create new tracking, every time you have a new ad.

Advertising 105

Advertising Social Media Strategy Tools 105

ProBlogger

DECEMBER 6, 2022

The post An Introduction to Artificial Intelligence in Blogging appeared first on ProBlogger. One of the tests I did of this tool was to ask it to write an article about how to use AI in blogging (how meta is that). Prompt: Write an in-depth article on how to use artificial intelligence for blogging. Blog Optimization with AI.

Curation 38

Curation Sentiment Curata Blogger 38

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. For example, run a small online business selling handmade jewelry.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own.

Team 148

Team Marketing ROI Training 148

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. AI prompts are both an art and a science.

Tools 100

Tools How To Sentiment Training 100

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own.

Team 147

Team Marketing ROI Training 147

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Hootsuite

MAY 21, 2020

Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can. You analyze the data for actionable insights. Social listening uses the data you gather to improve your social media strategy.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. The specific use of data points is not always straightforward with the app.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Are there discussions about your latest video on X?

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Reputation management.

Curation 75

Curation Social Media Management Tools Social Media 75

Hootsuite

FEBRUARY 5, 2024

They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online).

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

MAY 3, 2023

Quantitatively, you can get real data that helps inform your strategy. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. If you can’t back up and justify the use of a particular hashtag with cold, hard data, why are you using it? Which Hashtag Metrics Should I Track?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns.

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Social Media Management Social Media Strategy Metrics 52