Blog Content eBook Social CRM 
Convince & Convert
AUGUST 10, 2010
McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Knowing whether to respond to or ignore negative comments on a blog?
Convince & Convert
APRIL 20, 2010
But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
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Convince & Convert
MARCH 10, 2010
With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. and hope for a.02
Convince & Convert
SEPTEMBER 22, 2010
Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. link] Create e-newsletters « Social Media for Authors [.] that I love when you blog about email marketing.
Convince & Convert
APRIL 6, 2010
Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.
Webbiquity SMM
MAY 10, 2011
The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?
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