Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JANUARY 1, 2015

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Blog Coverage: . For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. For ease, we decide to identify influencers who were also bus riders already. 425 Tweets. Sell-out event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. The paid version is well worth it for particular campaigns. Increased share of voice? More customer passion? That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 24, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

AUGUST 9, 2011

If you aren’t sure what I mean by that, take a step back, start a listening campaign. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. Dress for the audience you want. And that’s what we need to think about in our communication with our audience. Powerful stuff.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

NOVEMBER 10, 2011

A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. Look for ways to tie in a particular campaign across the board! How are we communicating with our audience now? And building that email list will probably be one of your social priorities.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. In particular, I’ve aimed my arrows at Klout. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177