Social Media Strategery

MAY 13, 2011

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. Self-confidence and self-awareness can’t be achieved just by reading , attending conferences , or subscribing to blogs – it actually takes some honest introspection and humility.

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

JULY 9, 2016

Here are three key takeaways for anyone creating content for their brand: Do your own research. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Retweet it but don’t imply that she endorses your brand because of it.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Guess who gets the write the blog post criticizing the new expense reporting policy?

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. : The Whole. The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

MARCH 10, 2009

Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 When I first started “ Social Media Str ategery &# six months ago, on e of my inspirations was the TSA’s “ Evolution of Security &# blog. thing was possible after all.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0 Summit ).

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125

Google Storify Brands Content 125

Social Media Strategery

MAY 19, 2010

How many times have you said, “ya know, I really should write a blog post or comment on some other people’s material tonight, but I’m exhausted and that can wait?&# How often do get outside your individual project “bubble&# and make a concerted effort to just go out and learn something new? The Whole. : The Whole. :

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

APRIL 17, 2010

link to post] – Posted using Chat Catcher [link] MiaAAquino (Mia Aquino) Twitter Comment Nice blog post by @sradick “Interested in being at the tip of the [social media] spear? Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 The Whole. : The Whole.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

JANUARY 21, 2010

whether you’re working with Vivek Kundra on data.gov, or trying to get the mayor of a tiny town in Kansas to blog, GovFresh will probably have something that’s highly relevant to what you’re doing. It just felt appropriate to separate the brands and content. at the local level to your Gov 2.0 You can get involved.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. For more information about SMCEDU, make sure you check out: SMCEDU’s Blog. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

NOVEMBER 9, 2012

We talked about branding, TV commercials, media tours, and social media. I'm talking about using your time on the plane to write your blog posts or catch up on your RSS reader. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. Ask for help.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

AUGUST 8, 2010

link to post] – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment Identify the Right People to Manage Your Social Media Initiatives – new blog post up now ([link to post]) cc @sbosm #gov20 – Posted using Chat Catcher [link] henriachterkamp (henri achterkamp ?) via steveradick.com [.] It's amazing!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

NOVEMBER 25, 2009

Whether it’s the “old&# Chairman of Joint Chiefs of Staff tweeting, the “conservative&# Department of Justice blogging , or the “bureaucratic&# General Services Administration developing a website that asks the public to solve their problems, Gov 2.0 These issues are just now starting to be talked about and shared.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

FEBRUARY 9, 2010

“…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle of that?&# What social media or Government 2.0 The Whole. :

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

AUGUST 21, 2015

This post originally appeared on the PRSA Pittsburgh blog. So many brands – big and small – default to big-city agencies. Image used under Creative Commons license. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. Josh : I don’t think it matters where your agency is located.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. The Whole. : The Whole. :

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

OCTOBER 8, 2015

Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. Brands are creating a LOT of content across a wide variety of media. Who owns websites? Who owns social media? Who owns content marketing? Publishers? Social Media? A dedicated content marketing team?

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

JUNE 13, 2016

Brands realized that interrupting what their customers were doing only to shout at them with CTAs were getting their ads blocked and fast-forwarded with increasing regularity. Brands came to understand that if they started creating really useful and entertaining content, people would not only stop avoiding it, they would even (gasp!)

Content 50

Content Film Data Feed 50

Social Media Strategery

MARCH 29, 2015

This post originally appeared on PRSA’s blog, ComPRhension. Managing all of these specialties became a job unto itself and brands are increasingly asking for both the expertise AND integration. Unfortunately, this saturation has created a buzzword without any real meaning.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MAY 27, 2012

The best personal brand is the one that best reflects who you actually are, not some contrived image that you want people to think you are. Then start a blog and talk about your approach to public relations. Get on GovLoop and start commenting on people's blogs. Comment on their blogs. Are you a PR specialist?

Social Media 111

Social Media Consultant LinkedIn Sports 111

Social Media Strategery

APRIL 16, 2014

I share these analogies because I’ve had quite a few recent conversations with clients, colleagues, and friends who were obsessing over the performance of an individual blog post, Tweet, or Facebook status. The same thinking applies to brands and their use of social media. What was the reach? What was the clickthrough rate?

Content 111

Content Sports Team Social Media 111

Social Media Strategery

MAY 21, 2009

A recent New York Times piece highlighted how a growing number of corporations like Starbucks, Dell, and Whole Foods are turning to Twitter to monitor and partially shape conversation about particular brands or products. link] Blog: H1N1 shows gov’t needs social media : Covering Health [.] The Whole. : The Whole. :

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94