Blog, Blogroll, Engineering and Press Release

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release

Press Release Twitter URL RSS

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself. Great article!

Press Release

Press Release Video Yahoo Microsoft

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services. Specific to the SEO implications, I believe that is still the best approach.

Press Release

Press Release Social Media Syndication Hosting

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey

Survey Social Networking Engineering Research

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation

Reputation Directory Press Release Real Estate

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering

Engineering Press Release Survey Syndication

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. That works great in print and broadcast but not so much online.

Content

Content Aggregator Press Release Syndication

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering

Engineering Hitwise Health Care Press Release

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus

Vocus SEO Social Media Press Release

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study

Study News Press Release Report

News Sites: Tame Your Blog Tags

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? To be clear, I’m not saying that blog tags have no SEO purpose or value. So use tags, but use them wisely.

Sites

Sites News Press Release SEO

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples

Examples News Press Release Embedding

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. A news release is third. Most importantly: 1. Headlines are key.

News

News Google SEO Postrank

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media

Social Media Press Release Microblogging Survey

Google News Optimization Tips

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? The Google News optimization best practices apply to blogs as well.

News

News Google Tips Press Release

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

AUGUST 11, 2009

I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog , but the book presents them in a nice, clean format that makes for a good read. Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. I ended up going through all 100 tips in one sitting.

Tips

Tips Publishing Press Release Syndication

I Hope News Corp Does Block its Content from Google

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Google-less?

News

News Google Hitwise Press Release

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

JANUARY 19, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Facebook Syndication Blogroll

How to Identify Your Own Top Trends of 2009

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? What were your top referrers/trends in Web search, news search, image search, blog search and video search? What sections, special features, individual articles, etc. were most (and least) popular?

Trends

Trends How To Digg Press Release

Free Tools for Monitoring Hot Search Trends

Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

Trends

Trends Tools Embedding Digg

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

JULY 22, 2009

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Best of luck to both GQ.com and DETAILS.com. I did it above but I didn’t really want to.

Press Release

Press Release Syndication Blogroll Consultant

Do People Search for “Breaking News”?

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Hitwise Press Release Syndication

Do People Search for “Breaking News”?

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Hitwise Press Release Syndication

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media

Social Media Marketing Press Release Survey

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tumblr

Tumblr Engagement Press Release Syndication

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Blog content does get some extra exposure however. Blog content does get some extra exposure however.

News

News Publishing Google Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise

Hitwise News Report Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise

Hitwise News Report Press Release

Google News Now Recrawling Updated Articles

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News

News Google Syndication Press Release

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release

Press Release Digg News SEO

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Sites Yahoo Facebook

Hearst Skiff Reader Looks Cool

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Syndication Blogroll iPad

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

OCTOBER 23, 2009

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. For many news sites (especially poorly optimized ones) search engine referrals are still considerably below 20% of total traffic.

Hitwise

Hitwise Social Media Digg Survey

Why the News Business Isn't Profitable

Adam Sherk

SEPTEMBER 10, 2010

Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Press Release Survey SEO

The Daily Show Visits The New York Times

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Syndication Blogroll Foursquare

Real-time Search Optimization for News Sites

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites

Sites News Yahoo Engineering

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites

Sites News Syndication Content

Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

JANUARY 14, 2010

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. Related posts: 5 Ways to Deal with Seasonal Dips in Search Engine Traffic Which News Sites Get the Most Social Media Engagement?

News

News Sites Digg Press Release

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

JANUARY 4, 2010

Also I’ve only been blogging here for about six months, so I’m still building up momentum. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

SEO

SEO News Social Media Syndication

Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

SEPTEMBER 17, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites

Sites News Engagement Facebook

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Jonathan Fields blogged about his PR outreach nightmare. Where do they come off doing that? Guess what? His response?

Press Release

Press Release How To Radian6 Blogger

Corporate social media marketing is about two-way communication

Adam Sherk

APRIL 14, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media

Social Media Press Release Syndication Marketing

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

JULY 13, 2010

The good news is that some of the models currently being considered include free access for users who come in from links in blogs and social media, so at least in some cases exposure will not be limited solely to paid subscribers. Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release

Press Release SEO News Survey

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

OCTOBER 27, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content

Content Press Release Digg Survey

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Videos in Press Releases are Cool – When They Provide Meaningful.

Trending Sources

Where Do You Want Your Social Media Press Releases to Live?

Pew Research Survey: Findings on Search Engines, Social Networks.

Online Reputation Management For Businesses: A Comprehensive Guide

Article Highlights: Good for Users, Good for Search Engines

Borrowing Content Was Happening Long Before Blogging

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

PEJ Study Shows Print Still Primary Source of Original News Reporting

News Sites: Tame Your Blog Tags

Great Example of a Multimedia News Article from ESPN.com

Four Steps To Optimize A News Release For Google News

Journalist Social Media Usage Increases, Concerns About.

Google News Optimization Tips

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

I Hope News Corp Does Block its Content from Google

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

How to Identify Your Own Top Trends of 2009

Free Tools for Monitoring Hot Search Trends

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Do People Search for “Breaking News”?

Do People Search for “Breaking News”?

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Newsweek on Tumblr: Good Effort, Needs More Engagement

Does Google News Sitemaps New Format Help Publishers?

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Google News Now Recrawling Updated Articles

Top 10 Reasons The New York Times is Really Putting up a Paywall

News Sites Not Making Much Use of Static FBML on Facebook Pages

Hearst Skiff Reader Looks Cool

Social Media Visitors More Loyal But Still a Very Small Percentage.

Why the News Business Isn't Profitable

The Daily Show Visits The New York Times

Real-time Search Optimization for News Sites

The Most Common Causes of Duplicate Content on News Media Sites

Help Haiti: News Sites Promote Ways to Donate

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Facebook Pages: Which News Sites Get the Most Engagement?

The Nightmare Public Relations Professional and How to Stop Him

Corporate social media marketing is about two-way communication

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

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