Harp Interactive
MARCH 16, 2011
The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.
The Realtime Report
OCTOBER 3, 2012
A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.
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Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.
Twist Image
APRIL 24, 2014
Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. And, if they can''t, they can just ask their connections via the myriad of social media spaces that they play in. bazaarvoice. social media. bazaarvoice. social media. In the end?
Twist Image
JANUARY 29, 2011
Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011. Being a Chief Marketing Officer is no easy gig.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%
Convince & Convert
NOVEMBER 2, 2010
Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. The business decision makers (BDMs) that have the purchasing authority for our products and services tend not to be involved very heavily—if at all—in social media.
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