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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The study authors concluded that CMOs use social data to drive discussion in the C-suite, which makes them “owners of the brand-consumer relationship.”

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The Social Influence Surgeā€”Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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Be Nice When You Say Bad Things Online

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Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. bazaarvoice. bazaarvoice. They weren''t sure how to respond, improve and resolve these many situations.

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What A CMO Wants. What A CMO Needs.

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Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) Tags: bazaarvoice. Being a Chief Marketing Officer is no easy gig. corporate blog.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). This should come as little-to-no surprise that, "according to the ECAR Study of Undergraduate Students and Information Technology by Shannon D. cone consumer new media study. cone consumer new media study.

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The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. communications.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Donā€™t be afraid to track mobile marketing separately from other web campaigns; according to Googleā€™s study, mobile-only campaigns perform 11.5%