Remove Bazaarvoice Remove Research Remove Social Media Remove Strategy
article thumbnail

What Are Your Go-To Social Media Resources?

Convince & Convert

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. Thanks for helping us get more data!

article thumbnail

Social Media Strategy Daily News

Proactive Report

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media.

article thumbnail

Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. If you want to turn your fans and followers into actual customers, you’re going to need a strategy. As a side note, this speaks to the importance of putting together a social media content calendar.

Instagram 111
article thumbnail

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. The business decision makers (BDMs) that have the purchasing authority for our products and services tend not to be involved very heavily—if at all—in social media.

B2B 115
article thumbnail

The Ever-Evolving Consumer Evolves (Again)

Twist Image

Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. bazaarvoice. millennial media. mobile strategy. social graph. bazaarvoice.

article thumbnail

Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Metrics 75