article thumbnail

What Are Your Go-To Social Media Resources?

Convince & Convert

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. Thanks for helping us get more data!

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. rating or review is most valuable to someone researching a brand for the first time or buying a new product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. A Dramatically Different Approach to Social Media Metrics in 2011. In 2010 58 million people in the U.S.

article thumbnail

The Ever-Evolving Consumer Evolves (Again)

Twist Image

Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. The challenge is not that the Web strategy has had more time to marinate or that the mobile strategy still needs some work. bazaarvoice.

article thumbnail

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. This strategy works because you’re covered either way: If a BDM happens to find your content first, it’s brief enough for them to digest given their busy schedule.

B2B 115
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

article thumbnail

Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. If you want to turn your fans and followers into actual customers, you’re going to need a strategy. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

Instagram 111