Bazaarvoice Company Social Media Study 
Harp Interactive
MARCH 16, 2011
The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.
The Realtime Report
OCTOBER 3, 2012
A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?
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Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.
Twist Image
APRIL 24, 2014
Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. And, if they can''t, they can just ask their connections via the myriad of social media spaces that they play in. bazaarvoice. social media. bazaarvoice. social media.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. So optimizing company websites for mobile is a no-brainer. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Twist Image
JANUARY 29, 2011
Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. if you're said CMO).
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
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