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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Banking can feel cold and clinical at times.

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How to Use the Snapchat Ads Manager in 2022: A Guide

Hootsuite

Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. The dashboard also includes the Campaign Lab, a testing platform that helps you improve your ads by learning what works best. For now, let’s get started with creating your first Snapchat ad campaign.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month.

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Top B2B Brands on Social Media

Social Media Strategies Summit

Like Hubspot, they provide a large bank of educational content on their website that aims to help entrepreneurs get started with e-commerce and digital marketing. As the largest mobile payment processor in the world, Square caters to a variety of businesses, including cafes, restaurants, boutiques, and more. Source: Shopify Facebook.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Total the cost of customer interactions to set a better social media budget. Guide multiple departments.

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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. We’re in the midst of a difficult economy – particularly in Canada, where the weakness of the Canadian dollar is driving costs up and profits down for many businesses. Low-cost content production is gaining traction. The (actual) year of mobile. 2015 was actually the year of mobile.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign.

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