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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. Channel-Agnostic Marketing.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

Social customer support increases customer confidence and loyalty. 57% of consumers said customer service increases brand loyalty. Your customer service team can likely address client questions faster and in more detail than your social marketing team could do. Find and monitor conversations relevant to your business.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and ecommerce leaders alike. The ideas offered below are not universal, they have to be A/B-tested, of course, but here are some ways to improve your bounce rate and increase conversions with the help of UGC: 1.

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Four Effective Ways Brands can Create Digital Communities in 2020

Pixlee

In fact, more than 70% of marketers now agree that building a community is more important than direct sales. . Now, with social and digital channels, that can be a two-way conversation. Make sure it’s easy to find your social media profiles for example by adding big enough badges and buttons on your site.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Given this surge in live streaming, Instagram announced several new features for Instagram Live , including a new button to upload your Instagram Lives directly to IGTV when you’re done, the ability to watch live broadcasts on desktop , and support for businesses and creators with Instagram Live Shopping and Instagram Live Badges.

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Secrets of Social Media You Learned in High School

Convince & Convert

But in each case, as I’d weave through my angst filled teenage years jumping from group to group, each had its own coda, jargon, ethics, special interests, badges of honor (or dishonor) and tests of loyalty. Friends don’t just eavesdrop and watch – they converse and engage with passion and purpose. Don’t trust anyone over 30.”