Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). They're bots and goofballs who followed you using one of the tools you alluded to. Roberts @njmirolo Always fun!

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Twitter Metrics Social CRM Consultant 126

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Sounds like it could really help businesses out in the social media realm.

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Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Hoovers After reading @jaybaer's "7 Surprising Stats About Twitter in America" ( [link] ) I *must* get @webby2001's new research report. what shocks you?) RT @jaybaer: 87% of U.S.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

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Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I took a widely circulated research report and made it actionable.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 6, 2010

This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

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Social Media Strategy Consultant Social CRM 158

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. What do you think?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. What do you think? link] robertwheatley Amen.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? The appetite for tools content is huge. This is a shocking ratio to me.

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Social Media Strategy Social CRM Consultant 143

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 19, 2016

In fact, I ran a Little Bird report this morning for one of our clients. I’m going to show you a completed report on a topic. So we’re going to run a Little Bird report on quantified self as a topic. If I’m running a topic-based report and I want to know who the quantified self influencers are.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 15, 2010

If you send email routinely, you need to integrate email and social immediately. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Great tool and a huge time-saver.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Sprout Social

DECEMBER 20, 2022

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Sprout Social. Customer care.

Social Media 93

Social Media Tools Sentiment Small Business 93

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Vampires are immortal—provided that they don’t run into someone with a wooden stake and an axe to grind. As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. October 2007.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Social media is not some other discipline that should warrant throwing business concepts out of the window. They are tools. Tools are easy. This has been my concern for quite some time.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

I call this failure thing ducking and weaving in social media. There are just some of us that know more about the tools and the players in the space and that’s about it. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization. 1) KnowEm SMO Tool. Marketing Performance Management.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 13, 2010

Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points. Pholden Well, shucks. I love your 2 hour/week idea.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. It's a perfect tool for that and much less expensive than any alternatives in that space.

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iPad Content iPhone Wireless 138