Social Media Strategies Summit
JUNE 8, 2023
Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%
Sprout Social
NOVEMBER 2, 2023
When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. User research User research examines what customers search for or where they turn for information during the buying process. Knowing their specific research topics allows you to address their pain points.
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Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Not anymore. Influencer Marketing ROI Blows Online Advertising Out of the Water.
Sprout Social
APRIL 13, 2017
Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. recently published the results of their research into Instagram influencer payment.
Convince & Convert
SEPTEMBER 11, 2011
The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.
Convince & Convert
JANUARY 19, 2015
Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.
Convince & Convert
NOVEMBER 17, 2015
According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour.
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