Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Here’s how to adjust your strategy to be successful.

B2B 136

B2B Social Media Strategy LinkedIn 136

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 244

Advertising Social Media Strategy Authentication 244

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 80

Social Media Tools B2B Team 80

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Order the product on their home laptop.

Influencer 295

Influencer Brands Policies Privacy 295

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Establishes trust Humans trust other humans.

Discount 120

Discount Marketing How To B2B 120

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. People are also using social media to learn about and purchase products. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 105

Social Media Strategy Exercises Retail 105

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. That’s where sentiment analysis can help you.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms. your influencer’s.

Influencer 99

Influencer Marketing Collaboration ROI 99

Keyhole.co

SEPTEMBER 20, 2023

Today, the public perception of your business on online platforms impacts your scalability immensely. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right?

B2B 178

B2B Loyalty Conversation Buy 178

Oktopost

JUNE 19, 2020

A CEO committed to personal engagement sends the message, “We’re a company that wants a personal connection with you,” can greatly increase prospects’ confidence in making purchases and recommending products to peers. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account.

Company 124

Company B2B Loyalty Survey 124

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right?

B2B 130

B2B Loyalty Conversation Social Media 130

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. These giveaways can range from free, exclusive products to discounted services.

Examples 120

Examples Influencer Campaign Marketing 120

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Is my audience on the platform? Definitely. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MAY 25, 2022

And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. The end result?

Team 103

Team B2B Platform Analytics 103

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What Is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Today’s audience engages across multiple platforms, so you need a holistic view of your social media presence.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

FEBRUARY 13, 2020

billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. The popularity of social media platforms has changed consumer behavior.

Instagram 157

Instagram Marketing How To Collaboration 157

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right?

B2B 100

B2B Loyalty Conversation Social Media 100

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Activation: this means activating customers to start using your product. One way to do this is to be sure your messaging and branding is consistent across all online platforms.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Today’s audience engages across multiple platforms, so you need a holistic view of your social media presence.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 230

Strategy Content Marketing BuzzStream 230

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 62

Report Atlassian Brands Sentiment 62

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. The answer is to use a proven social media management platform that can produce campaign-specific reports.

Report 95

Report Social Media B2B How To 95