Remove B2B Remove LinkedIn Remove Social CRM Remove Twitter
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Social CRM with Google contacts and Rainmaker

Laurel Papworth

What is Social CRM? Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. You can investigate it here at Google Apps Rainmaker social CRM store. Rainmaker: Social CRM for Google Apps. Integrate with Facebook, LinkedIn and Twitter.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing.

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Weekly Roundup: Problem Solving

Waxing UnLyrical

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Twitter Facebook Google+ LinkedIn Weekly Roundup: Problem Solving.

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The Rise of #SocialSelling

Koka Sexton

The early adopters were laughed at and even discouraged from using social media as a tool for driving sales. When I signed up for LinkedIn back in 2005 I saw the potential. Your LinkedIn profile was your online resume that you could outline your entire career in one page. B2B Sales Motivation (@salesquote) January 14, 2013. .

B2B 92
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Remember, social media success is about the wizard, not the wand. Not enough.

ROI 138
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.