Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 104

B2B How To Sentiment Reddit 104

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

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B2B Strategy Brands Content 52

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? or G2), it goes far beyond that.

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Reputation Sentiment Analysis Notification 96

Social Media Strategies Summit

FEBRUARY 24, 2021

Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Industry-specific terminology and hashtags. Source: Sprout Social.

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Social Media Strategy Sentiment Marketing 147

Sprout Social

MARCH 12, 2024

With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises. Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening.

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B2B Social Media Management Metrics Social Media 131

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

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Report Atlassian Brands Sentiment 65

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

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Analysis Sentiment Marketing How To 104

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. reveals valuable insights into cross-platform reach, engagement trends, and audience overlap.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

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Strategy Brands Hubspot Survey 130

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. reveals valuable insights into cross-platform reach, engagement trends, and audience overlap.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. Trends and conversations rise and fall fast on social media.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. Brands are 2.3x

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Statistics Social Media B2B YouTube 59

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JANUARY 3, 2022

Characteristics like age, interests, professional title or industry can help you better understand how to reach them. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 140

Data Social Media Sentiment Team 140

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. No matter what industry you’re in, other businesses are probably using these strategies already. Quick links: What is competitive analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Is sentiment trending up or down?

Tools 92

Tools Sentiment How To Team 92

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This could include brand names, product names, industry terms, and common phrases used in your industry.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. However, these numbers varied based on the company’s industry. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

DECEMBER 10, 2020

There are certainly a few changes that have been made across the industry that have had an impact on community management and content production. What is the Best Way to Build a Community in a B2B World? Social media isn’t always set up to support a B2B community, so this can be difficult. Does it look out of place?

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Communities Social Media Tips B2B 176

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

ROI 62

ROI Social Media Marketing Curation 62

Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. “Marketing Trends” Segment: Social Media Presence. “Marketing Trends” Segment: Personality Insights.

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Case Study Activities Study Campaign 79

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

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B2B Sentiment Analysis Influencer 75