B2B Industry Press Release ROI 
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?
Oktopost
AUGUST 10, 2022
Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.
Webbiquity SMM
MARCH 13, 2019
This “two pipeline” requirement is pretty unique to the recruiting industry. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And they need a pipeline of candidates to fill those positions. Social Media.
Sprout Social
FEBRUARY 5, 2020
Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. What power!
Proactive Report
DECEMBER 27, 2017
‘Tis the season – predictions are the order of the day and the PR industry is no different. A talent pool that can craft relevant messages that resonate in real time and produce ROI. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Content strategy. Data Driven PR.
Socialmedia.biz
JULY 23, 2017
Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.
Expert insights. Personalized for you.
155 
Let's personalize your content