Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.).

Statistics 145

Statistics LinkedIn Marketing B2B 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Source: LinkedIn.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Why create a LinkedIn Company Page?

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Hootsuite

AUGUST 24, 2023

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. What’s a LinkedIn carousel?

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Webbiquity SMM

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. LinkedIn Facts and Stats. 70% of YouTube video views are on mobile devices.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. LinkedIn native video. LinkedIn video ads.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. We were able to get the best time to post on Facebook, Twitter, and Instagram , and the best day to post for Twitter, Facebook, Instagram and LinkedIn. B2B brands.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. LinkedIn first introduced the concept of the SSI back in 2014. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Try Hootsuite’s Inbox today. Consumers are often price-sensitive.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. LinkedIn statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. 72% of B2B marketers who use paid channels online used paid social in 2019.

Statistics 145

Statistics Social Media Marketing YouTube 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

NOVEMBER 4, 2022

And a real worker posting “my job treats me well” is way more motivating than bleating “wE aRe roCkStaRs” all over the company LinkedIn. Hootsuite Amplify is right this way, my friend.). At Hootsuite, we get high (numbers of engagements) on our own supply (of employee advocacy tools). Already on board? A whopping 83.6%

Company 103

Company HootSuite How To Meme 103

Hootsuite

AUGUST 6, 2019

LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. In other words, the Linkedin algorithm prioritizes personal connections based around interests. But it’s not for lack of news.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

NOVEMBER 26, 2020

How to use Hootsuite, an app that posts on all social media at once. If you are sharing content for your brand’s Facebook, Twitter, Instagram, LinkedIn and Pinterest audiences at the same time of day, you’re likely missing out on reaching all your brand’s followers. EST: Source: Hootsuite. EST: Source: Hootsuite.

Social Media 145

Social Media HootSuite Hashtag Template 145

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

SEPTEMBER 2, 2021

So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Then use Hootsuite Streams to monitor their social posting frequency and content mix. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. Decide how often to post. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Hootsuite

FEBRUARY 24, 2022

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. LinkedIn: B2B-focused marketing campaigns and brand building. What are the benefits of cross-platform campaigns?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention. Adjust marketing strategies. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

NOVEMBER 12, 2020

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. Social media scheduling programs like HootSuite also have convenient planning options.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing. But remember, your social media budget should be one piece of a larger marketing pie.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. What is a social media lead?

Social Media 145

Social Media How To HootSuite Discount 145

Hootsuite

MAY 30, 2023

In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. Read on for how to create a winning social media marketing strategy for law firms. #1 Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. Love video?

Social Media 79

Social Media HootSuite Template Templates 79

Hootsuite

JULY 21, 2020

LinkedIn video metrics. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. In fact, LinkedIn videos generaged more than 300 million impressions on the platform in a single year. Hootsuite Analytics. Hootsuite Impact.

Metrics 144

Metrics Platform Video HootSuite 144