Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 111

B2B Content Marketing Syndication 111

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

DECEMBER 5, 2014

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Similarly, Rob runs two MarketingProfs LinkedIn groups: one exclusively for MarketingProfs Pro members, and one that’s open to anyone who wants to join. Kevin Spacey.

B2B 155

B2B Social Media Google Construction 155

Convince & Convert

DECEMBER 5, 2014

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Similarly, Rob runs two MarketingProfs LinkedIn groups. . “I’m the social hub for the messages that all the units need to get out,” he says. Kevin Spacey.

B2B 114

B2B Social Media Google Construction 114

Webbiquity SMM

SEPTEMBER 28, 2021

Hate speech, credible threats, or direct attacks on an individual or group. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups, and domains that create or spread it based on how much harm it poses.”. Minds had been delivering traffic to my site as I was part of a blogger group there.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR? 8 Steps to Leveraging PR for SEO by iMedia Connection. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). WordPress Hosting SEO ). WordPress Hosting SEO ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant.

SEO 188

SEO B2B Social Bookmarking Organization 188

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

SEPTEMBER 26, 2017

Start a Group. Groups allow your connections to engage with you and one another. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

LinkedIn 186

LinkedIn How To CPA Groups 186

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Create surveys.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

SEPTEMBER 30, 2022

Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. If you’ve worked with an SEO super-star, share. Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper. . “We Is it a LinkedIn group?

Tips 129

Tips Authentication LinkedIn Groups 129

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. This brings us to the last stage and what we can do now that we have all of this data and insights and the ability to tie it back to that person, or group of people.

Engagement 118

Engagement B2B Data Social Media 118

Hootsuite

MARCH 16, 2023

But Bing’s ad tools allow you to make targeting changes at the ad group level as well, which makes for much more flexible campaigns. Here’s how to do it: Step 1: Navigate to Create ad group. Scroll down the page to the Ad group targets section. To do that, simply head to your campaign or ad group’s Settings.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. FOUND the ROI of Social Media for B2B Marketers! Analyzing social media to find leads using a variety of search terms.

Social Media 198

Social Media Jive ROI Press Release 198

Writtent Blog

DECEMBER 6, 2023

Make sure your website is optimized for local seo. Join groups on LinkedIn. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Guest blogging is a great white-hat SEO method that helps you get links and traffic. Are you a cafe or a beauty salon?

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 70

Exercises Metrics B2B Social Media 70

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

OCTOBER 10, 2023

Since I help with thought leadership content writing and strategy, I wanted to connect with: Content managers, CXOs in the B2B technology industry who publish branded thought leadership CEOs looking to build a personal brand on LinkedIn, write non-fiction, or branded books. Do engage on their responses.

System 115

System LinkedIn Content Industry 115

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Postcron

APRIL 19, 2018

Improve your SEO. SEO stands for Search Engine Optimization , which is all about how you can improve the chances that your website will land near the top of a search. This will also help your SEO ranking. This is especially valuable for B2B companies that want to build authority as thought leaders. Email marketing.

URL 103

URL SEO LinkedIn Instagram 103