Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand? Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 103

Proposal Price Project Education 103

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world. Interesting read. than r non-users.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88