Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Building relationships with influencers can open up advantageous opportunities for collaboration. Search for groups related to your industry and area of expertise, then join them.

B2B 69

B2B Brands Tips Notification 69

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 92

Tools Sentiment How To Team 92

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 103

Proposal Price Project Education 103

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 112

B2B Research Sentiment Marketing 112