Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. social listening”).

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Advertising Social Media Strategy Authentication 238

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

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Types Instagram Brands Collaboration 115

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

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Social Media Management Skills Social Media Metrics 227

Convince & Convert

OCTOBER 8, 2021

Most importantly, they normally agree to collaborate only if the product/brand meets their values and the needs of their audience. . We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. DEI is not a trend. DEI is not a trend. Click To Tweet.

Influencer 167

Influencer Marketing B2B Authentication 167

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Stay N' Alive

SEPTEMBER 19, 2013

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life.

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Collaboration Real Estate News Sites 102

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

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Collaboration Marketing Team Hubspot 77

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

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Influencer Marketing Collaboration ROI 102

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening.

B2B 132

B2B Social Media Management Metrics Social Media 132

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

JUNE 27, 2022

Maybe you can’t keep up with the endless trends and challenges that pop up and burn out just as fast. As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. TikTok trends move lightning fast.

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B2B Trends Authentication Film 99

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

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Strategy Brands Hubspot Survey 127

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Building relationships with influencers can open up advantageous opportunities for collaboration. If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial.

B2B 69

B2B Brands Tips Notification 69

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Google Trends. Meltwater. . TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Filter by date, type (sponsored or organic), and demographics, then you can export your report.

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LinkedIn How To Collaboration URL 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Waxing UnLyrical

AUGUST 18, 2014

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend.

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 144

B2B Research Influencer Marketing 144

Hootsuite

JANUARY 10, 2023

Keyword research and SEO marketing tools can help you to track search trends, create powerful content, and optimize your visibility on search engine results pages. The online tool also offers powerful features such as photo filters, email editors, and team collaboration capabilities. Productivity and collaboration tools.

Team 131

Team Tools HootSuite Marketing 131

Social Media Strategies Summit

NOVEMBER 18, 2022

Choosing a trending soundtrack can boost the visibility of your videos. Content that works best on Twitter is most likely to prompt a response — whether you’re telling a story, giving an opinion, predicting a trend, or breaking a news story. LinkedIn is the only B2B-dedicated platform in our roundup. What sounds they listen to.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Analyzing your competitors helps you identify gaps in your strategy, uncover industry trends, and discover new opportunities for engagement and content.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

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Reputation Sentiment Analysis Notification 93

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?

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Publishing Social Media Film B2B 86

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 150

Campaign Marketing B2B Conference 150

Keyhole.co

DECEMBER 14, 2023

You need a tool that can automate posting, detect the most relevant trends, and give you real-time updates on your social media engagement and impact. It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. However, Awario doesn’t support LinkedIn.

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Price Hashtag Metrics Analytics 52

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. Pro: Nuvi’s robust platform also includes content planning, publishing, creation, and collaboration tools.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JULY 24, 2023

Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams. A good tool can facilitate collaboration among your colleagues, coordinate social media efforts, assign tasks, and streamline workflows. TikTok can help build your personal brand.

Real Estate 77

Real Estate Social Media Tools HootSuite 77

Buffer Social

OCTOBER 10, 2023

The algorithm displays your content to relevant connections who eventually might seek job opportunities, services, or collaborations. Analyzing industry trends and events: list major events, important trend reports, or the latest research of your interest. Summarize your insights gathered and list your opinions on them.

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System LinkedIn Content Industry 115

Visually SM

JULY 27, 2020

Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your own content creation! Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Google Trends.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Selling Masters

OCTOBER 31, 2016

Selling effectively entails keeping up with industry updates and trends. In this post, we’ll be examining the smartest sales trends to emerge in 2016. As consumers shift towards mobile and web-based applications, many B2B salespeople will see their jobs taken over by automated bots. They are smart, savvy and follow trends.

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Trends Aggregator Collaboration Applications 40

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Webbiquity SMM

APRIL 30, 2020

Trending niche-relevant hashtags along with branded ones are key to get more followers. This is especially useful during the coronavirus outbreak as new trends are popping up. This tool tracks important metrics such as engagement rate, impressions trend, and followers. Hashtags are most effective when used strategically.

Instagram 159

Instagram Tools Hashtag Authentication 159