Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

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B2B Company Social Media Marketing 52

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Survey Content B2B How To 131

Webbiquity SMM

APRIL 4, 2023

Affiliate sales support independent publishing. Alternatively, if you’re determined to advertise on Facebook because that’s where the eyeballs are, think about how to tweak your approach to align with the connection-focused nature of the platform, while your YouTube content can be educational and informative.

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Social Media Reddit LinkedIn Research 220

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Of course, ensuring content marketing success isn’t just about clicking the “Publish” button three to five times per week.

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Content Marketing Loyalty Collaboration 221

Oktopost

JUNE 8, 2022

Want to hear more from famous B2B marketing leaders? The current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come together for students to excel in the professional world. Catch all episodes here. Episode Summary.

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Authentication Social Media B2B Apple 118

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry. It’s crucial to also continue nurturing and educating these leads, ensuring your product remains on their radar.

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B2B Team Conversation Education 84

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m.

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Twitter Tourism Travel Education 99

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: google.com.

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Loyalty Software Publishing Products 204

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Human/Employee Error.

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Social Media How To Policies Authentication 125

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Showcase Page : to create a sub-page connected to an existing company page.

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LinkedIn How To Collaboration URL 109

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

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Social CRM B2B How To Patterns 96

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. But with an employee advocacy tool, social media marketing teams can step in and provide: content inspiration for them to publish on their personal networks.

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Team Tools SMS B2B 62

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Content creators are tasked with conceptualizing, outlining, writing, editing, optimizing, and publishing; often multiple times daily. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.

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B2B Content Curation Hubspot 95

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. Educational articles and brand sponsored magazines, such as Organic Connections, have been around forever. requires purchase). And well they should.

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Publishing Content Marketing B2B 79

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

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Tips B2B LinkedIn Team 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Publish content that adds value. Get your employees involved.

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LinkedIn Tips Marketing B2B 139

Hootsuite

SEPTEMBER 2, 2021

Any video content that you publish should be designed to entertain, educate, and/or inspire your audience. Notion on YouTube — creates educational content that’s both helpful and inspiring for its users. Videos made purely to sell aren’t going to engage viewers. Disappearing content formats. Disappearing content formats.

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Types Social Media Statistics HootSuite 145

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for higher education institutions. Contrary to popular belief, you can use Instagram for B2B brands. more engaging than long-form videos.

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Types Instagram Brands Collaboration 115

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., Education: Thursday, 4 p.m. 80 percent of your posts are designed to inform, educate, or entertain. 10:45 a.m., 12:45 p.m., or 5:45 p.m.

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Template Templates Social Media Tools 145

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. Social media for government agencies can be a key tool for educating their audience, explaining the work they do and the value it provides. Firstly, it publishes content you can’t find anywhere else. But those aren’t the only use cases for social – far from it.

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Social Media Transportation Feed Feedly 279

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Publishing great content at the wrong time means fewer views of your posts and limited opportunities to engage.

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Social Media Social Media Management Instagram Patterns 176

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes answering questions and publishing educational content to nurture leads.

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Team B2B Platform Analytics 105

Hootsuite

JUNE 27, 2022

Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore. Yes, really.

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B2B Trends Authentication Film 98

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. The purpose of a tweet can also decide when it should be published.

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Twitter Education Analytics Hashtag 52

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We We leverage LinkedIn, specifically our company page, to educate and talk about the topics relevant to our niche and personas. Cisco knows education changes lives.

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Tips Authentication LinkedIn Groups 129

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands. EST, while educational organizations got the best results at 4 p.m.

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LinkedIn Instagram Twitter HootSuite 112

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. It’s an educational portal from which agents can share approved content. Idea 2: Share infographics, educational videos or carousels The options for educational content related to insurance are vast. Advertising eMarketer predicts U.S.

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Insurance Social Media Policies HootSuite 89

Buffer Social

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

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Metrics Content Marketing Newsletter 98

Hootsuite

AUGUST 24, 2023

I had Hootsuite autoschedule the image and text posts to maximize their reach, using the Best Time to Publish feature that analyzes your unique audience and publishes posts when they’re most likely to be seen. Educate your audience People want data, stats, and to learn something new from LinkedIn. Give people data.

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LinkedIn Engagement How To HootSuite 90

Keyhole.co

MARCH 28, 2024

ChatGPT provides a list of the most popular hashtags used on the LinkedIn platform: With a list of relevant hashtags, you can now produce and publish content pieces on the platform. Consider incorporating the keywords in the Headline, About section, Experience, and Education. Produce and publish relevant content.

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Hashtag LinkedIn Analytics SEO 52

Social Media Strategies Summit

NOVEMBER 18, 2022

Education level. If you have a physical location, publish it on your Facebook Page. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. An estimated 80% of B2B marketing leads from social media come via the platform. Relationship status.

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Social Media Strategy Influencer LinkedIn 240

Sprout Social

OCTOBER 10, 2023

Sponsored content are social posts that brands pay influencers to create and publish on the creator’s account. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Aligning the brand with a prestigious event maximizes exposure and engagement.

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Examples Influencer Campaign Marketing 121