Oktopost

NOVEMBER 18, 2020

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 146

Campaign Marketing B2B Conference 146

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. This might include: Downloading an e-book. Asking questions about products or reaching out via social media.

Data 116

Data Marketing How To Collaboration 116

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. They may also offer automated management of activities, such as email and social media post scheduling, which can be a time savior for busy marketing teams. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. I’ve embedded a modified version of the slides below, for your perusal and download. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon.

How To 60

How To Embedding B2B Patterns 60

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

OCTOBER 23, 2023

Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM? If you’re one of the 94% of B2B marketers who rank Account-Based Marketing (ABM) as one of your most important marketing efforts, creating a lead-scoring model that accounts for multiple inbound and outbound touchpoints is particularly critical.

How To 62

How To Team Campaign System 62

Oktopost

APRIL 12, 2021

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. As to other networks, HubSpot reports that Facebook visual content sees 2.3x As to other networks, HubSpot reports that Facebook visual content sees 2.3x Digital Asset Management for Social Media.

Library 116

Library Collaboration B2B Hubspot 116

agora pulse

MARCH 1, 2021

“A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. Publish downloadable gated content like ebooks and whitepapers.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 98

Strategy Marketing Case Study How To 98

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). image via Hubspot. Listen Now.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages). How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker. How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Listen Now. The RSS feed is: [link].

Social Media 140

Social Media Hubspot Software Hosting 140

Rebekah Radice

FEBRUARY 1, 2016

This last week, I was fortunate to receive a nomination for Social Media Examiner’s “Top 10 Social Media Blogs.” Map Your Social Media Success! Grab this 10 step worksheet to Make Your Social Media Goals Stick. Use this Persona Template from HubSpot. Next, leverage social media.

How To 114

How To List Social Media SMS 114

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week?

Hubspot 114

Hubspot Mobile Analytics Google 114

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Download this free @AbbsonLive guide to double your live stream viewers: [link]. Create a streamlined look and feel across all of your social networks.

Engagement 97

Engagement Twitter Hashtag Travel 97

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. HubSpot data has found that increasing your total number of landing pages is positively correlated with generating more leads.

Small Business 93

Small Business Strategy Content eBook 93

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Download this free @AbbsonLive guide to double your live stream viewers: [link]. Create a streamlined look and feel across all of your social networks.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. I think we’re past the point where we need to figure out how to make more content.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. Post videos Video is one of the most engaging content types on social media, including on LinkedIn.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. 11-Point Facebook Checkup by Social Media Today. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog.

Tips 219

Tips Facebook Tools B2B 219

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104