Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. The bigger the brand, the harder it is for B2B vendors to stand out. They’re going through the motions, and their results are suffering as a result.

Campaign 147

Campaign Marketing B2B Conference 147

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. What content are they reading and downloading? Offer consumable content …. What web pages are they visiting?

Content 124

Content Brands Findability Marketing 124

agora pulse

NOVEMBER 10, 2020

You can download this free SMART goals guide to help you with that planning. Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. What Are the Most Important Social Media Metrics? BrandMentions. Brandwatch. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

NOVEMBER 18, 2020

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google.

Engagement 89

Engagement Social Media B2B Team 89

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. Prospects and leads alike are interacting with more and more people on the path to purchase. No surprises here!

Data 117

Data Marketing How To Collaboration 117

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. I’ve embedded a modified version of the slides below, for your perusal and download. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon.

How To 60

How To Embedding B2B Patterns 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

APRIL 12, 2021

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. As to other networks, HubSpot reports that Facebook visual content sees 2.3x As to other networks, HubSpot reports that Facebook visual content sees 2.3x Evergreen content is the name of the game for B2B marketers.

Library 116

Library Collaboration B2B Hubspot 116

Oktopost

OCTOBER 23, 2023

Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM? If you’re one of the 94% of B2B marketers who rank Account-Based Marketing (ABM) as one of your most important marketing efforts, creating a lead-scoring model that accounts for multiple inbound and outbound touchpoints is particularly critical.

How To 62

How To Team Campaign System 62

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 99

Strategy Marketing Case Study How To 99

Buffer Social

AUGUST 8, 2017

Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them. The B2B social media management platform. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

Social Media Management 111

Social Media Management Social Media Tools Price 111

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Basics of Lead Generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

JULY 6, 2012

Click the play button to listen here: Download the audio file: [link]. image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. This episode features DJ Waldow of Waldow Social. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

JANUARY 29, 2016

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. Download our new eBook “Trends in Paid Strategies for B2B Marketers” here. It’s all a testing game , so be patient.

Strategy 60

Strategy Hubspot ROI B2B 60

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. Jay : And you are a big proponent of HubSpot. I know you use HubSpot software. Same thing with HubSpot.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

OCTOBER 23, 2012

” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. You download the desktop app and it archives search results for you to go through later.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

APRIL 8, 2016

96% of B2B companies are planning to use video in their content marketing over the next year. Download the “5 Reasons Video MUST Be Part of Your 2016 Marketing Budget” infographic. Positive emotions created by watching a video can actually impact your viewers’ buying decisions. Scheibehenne). 2016 is the year of video.

Video 60

Video Marketing Hubspot Education 60

Convince & Convert

MARCH 1, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. So this is content that would be considered highly valuable, that solves people’s problems, and that people want to download. Chad: It’s really a mix, from B2B to B2C. Listen Now. I go, “Look.

Social Media 140

Social Media Hubspot Software Hosting 140

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. HubSpot data has found that increasing your total number of landing pages is positively correlated with generating more leads. Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? That’s okay. Case Studies.

Small Business 93

Small Business Strategy Content eBook 93

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars.

Conference 60

Conference Price Hosting Meeting 60

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. This is great for B2B market, but only when used intelligently. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more. Customer Surveys. Customer Interviews.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages.

Engagement 97

Engagement Twitter Hashtag Travel 97

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages.

Engagement 60

Engagement Twitter Hashtag Travel 60

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media.

Hubspot 49

Hubspot Marketing eBook Foursquare 49