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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 114
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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. How to Get Your Traffic Back.

Directory 196
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

If you run a B2B corporate site, check out my other article about corporate B2B microdata. Once you have generated a sitemap, upload it to the home directory of your server and submit it through Google and Bing Webmaster Tools. Harrison writes frequently about link acquisition, SEO, and video marketing. Like this post?

NoFollow 198
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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162
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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Top 10 Blog Directories by SEO Wizardry. ** 5 Stars.

Alltop 148
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Web Presence Optimization, Reloaded

Webbiquity SMM

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? How does business reputation management differ from personal reputation management? Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Where do I start? •