Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

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B2B Social Media Hashtag Press Release 137

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

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B2B Strategy Brands Content 52

Sprout Social

JULY 20, 2016

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. However, LinkedIn Ads may be a better option for B2B companies.

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LinkedIn Groups Groups B2B 40

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

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B2B Social Media Content Newsletter 100

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

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Template Templates Social Media Strategy 131

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

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Social Media Management Social Media Tools Hubspot 159

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working. You need to have a data set that gives a good look into what you’re publishing. But you’re not alone. Set goals & KPIs.

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Content How To Marketing Template 111

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. “Marketers are increasingly data-focused and data-driven.

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B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Listen Now.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. At Argyle, we’re very much a data driven marketing company in terms of the way we do our business and also the way we think about our customers and our product. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew.

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Social Media Hubspot Software Hosting 140

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Data patterns are everywhere – inside and outside the CRM systems that sales professionals use; 3.) In other words, data without a story cannot be easily understood.

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Patterns B2B Analytics Data 22

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.] link] Alasdair Munn Good post.

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Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing. by MarketingSherpa.

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Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

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Statistics Social Media B2B Journal 226

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

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B2B Content Case Study Marketing 125

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. 85% of B2B journalists are on Facebook. . 85% of B2B journalists are on Facebook.

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Statistics Research Social Media B2B 219