Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played. And did I forget to say it can produce stupendous ROI results?

B2B 100

B2B Marketing Analysis Insurance 100

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 11, 2015

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

How To 60

How To Software B2B Cost 60

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. The content changes more frequently.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. Jay : So to me, I think Pinterest is more like Google than it is like Facebook. Pinterest 101.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. (An Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

NOVEMBER 29, 2010

Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Follow her @adriarichards on Twitter. Alexa Samuels. Follow her @alison on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. The difference is that it’s virtual.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? What percentage of queries on Google each day are new to the world (i.e., State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). State of Search ). How do top executives use social media? Small businesses?

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. When trying to figure out what Google is up to, I like going to the source. Unique and relevant content, according to Google.

SEO 228

SEO Paid Search Metrics Google 228

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219